Is your niche tight enough? That’s the top takeaway I got from Sarah Scott in episode 146. Sarah took her struggling marketing business and decided to only serve people who had podcasts by assisting with podcast editing and show notes and all of that but she also takes it a step further by using their episodes to help them develop their social media presence and their content. And by doing that, she was able to find more success because she’s now able to target her market really well. And able to explain what she does and sell her services with a different enthusiasm than she had before.
Another thing that Sarah brought up that we have seen time and time again on this podcast is to not be afraid to dive in and learn something new. When we started working together Sarah was my marketing assistant and neither of us had done podcasting before, but she dove in and figured it out and now is bringing the best practices to me.
Tune in to learn more!
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Catch the other episodes in this series