Learning to Stand Strong with Tina Brandau At 40 years old Tina was struck in the head by a falling tree while training for a marathon and was given a rare second chance at life that few ever receive. She talks about what it was like to see the world through the eyes...
Ep81 Transcript: Focus Your Efforts – Top Takeaways from Tony and Alisa DiLorenzo
Hey, late starters, it’s your host Andrea Vahl, and I have a little bit of a cold today, but the show must go on as this episode is coming out in a couple of days. So my top takeaway and lesson for today is don’t leave things till the last minute, which is apparently is a lesson I have to learn over and over again.
But I do wanna go into the top takeaways I got from Tony and Alisa DiLorenzo’s, episode number 80. About starting a podcast that is listened to by millions later in life. I wanna talk about what they did to get where they are now and some of the secrets to their success.
Hello dreamers. Welcome to the Late Starters Club, giving you the inspiration mindset and tools you need to start something midlife and beyond. Remember, it’s never too late to follow your dreams.
So in episode 80, Tony and Alisa DiLorenzo dove into kind of their journey with this podcast starting in 2010 to now where they are having over 2 million downloads, I believe it was last year. And it is an incredible journey. And some of the things that I really took away from that episode was to really decide to focus on their podcast.
They had been growing it, it had been about five years. And Tony was just really getting burnt out with working full-time. Alisa was juggling motherhood and her side business as well. And when they really decided to focus on it, that’s where they saw the biggest growth. And I think that’s the case for anything where we put our efforts, then we see the rewards.
The other point I took away from them was the whole idea of the fact that they couldn’t just build something and would have this massive success. Like they talked about how they built a course and they thought they were gonna sell a ton of it, and then I think they sold 50, which I think was still amazing in itself. But I think you have these plans for things when you are growing, things that you think it’s just gonna take off overnight. Cuz maybe you’ve seen some of other people’s overnight success and that they just had to keep going and maybe they felt a little bit disappointed with some of the results.
But they just kept going, kept making offers, kept offering things at different price points. So for example, they got the lube at a lower price point. They’ve got the course at a higher price point. They’ve got the coaching that’s even more involved. So they’re offering things at different points of their customer’s journey that will help them and they’re not stopping with just one offer.
Like I mentioned in the interview, sometimes people just get focused on one offer, and if it doesn’t work, they give up. But a lot of times it takes multiple different offers. What are people gonna buy? Where are they at? Maybe it’s something about your marketing, but maybe it’s something about, you know, the, the price bundle or whatever you have in there, and it just keeps.
Keeps being a continued effort, continued focus on growing that business and not giving up.
The other thing I liked that they really talked about was the fact that they were realizing the strengths that each one of them brought to the table and were allowing them to kind of, settle into these strengths, like Alisa’s strengths was the coaching, and Tony’s strength was the tech.
And I liked Alisa’s line. She was married to her favorite obstacle and sometimes partnerships can feel like that when we’re not synergized or not really letting the person get into that strength and passion that they have. And I also saw this just in a business partnership. When Phyllis Khare and I launched our social media manager school, we definitely realized that we each had certain strengths and we had to allow that other person to really lean into that strength.
She was great at making everything look really pretty. And I was more on the marketing side of things, so sometimes I would be like, “Oh, we don’t need it to look that pretty”, or, you know, but we did so that people would buy it. You know, you have to realize where the strengths lie in any partnership. And especially marriage, obviously.
And what I also like is how they appreciated each other’s strengths. And I think that’s what it takes in a partnership as well. Both a business partnership and a marriage partnership. You have to really appreciate each other and be able to communicate well so that you know, what is getting done by whom?
Not that special someone who supposed to get that stuff done and, it never really actually does get done.
So those are some of my top takeaways. Hoping that next episode my voice will be a little bit better. Thanks for tuning in.
Hope that was helpful. And make sure you grab the free guide Top Tools for Late Starters on the website at latestartersclub.com and let’s turn dreaming into doing.
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