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Late Starters Club Podcast

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Ep48 Transcript – 7 Great Ways to Generate Blog Post Ideas – Quick Fix Friday

January 20, 2023

Andrea Vahl: Do you have a blog and you’re struggling to think of ideas to blog about? Well join the club! In today’s episode. I’m going to dive into seven great ways to generate blog post ideas.

Intro: Hello dreamers. Welcome to the Late Starters Club, giving you the inspiration mindset and tools you need to start something midlife and beyond. Remember, it’s never too late to follow your dreams.

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And now back to our regularly scheduled program.

Andrea Vahl: In episode 46, I talked to my friend Mark Schaffer, who blogged for, I don’t even know how many weeks in a row, took a small break and then another like, 700 weeks in a row or something like that. It’s a lot. He’s a master at content creation, and for most of us, myself included, we sometimes have writer’s block and we can’t think about what we’re going to blog about.

Oh, what do I write about? Oh, what do I write about? What do I write about?

So here are some top tips.

Number one is my favorite way to think of blog post ideas, and that is to look at your top ranking posts and see if you could pull them apart, go deeper with one of the topics, or organize those thoughts in a different way for another topic that is similar, and obviously this will help with your search engine optimization.

Which we’re not going to even really dive into because that is also a great way to work on your content, is to make sure everything is really optimized to get your ideal clients over to your blog. But I do like looking at my top posts because those are already getting traffic. I know that if I blog about them again, hopefully I will rank even better for that kind of content.

Tip number two is to look at current searches and see what kinds of things are trending in your niche. So I like to look at things like that has some free capabilities to do a search around your topic, and it’ll give you a whole bunch of questions that people are asking around that topic. There are some paid features to that as well, but you can do some things for free.

Another one of my top tools is BuzzSumo. I love this tool because it shows you what kinds of content is getting shared out there, and that will allow you to maybe create some similar types of content. It also has what, why, and how, questions around that topic as well so that you can maybe generate some ideas that way.

I also like using Google Predictive search. You may have to turn this feature on in your Google search browser, but you can start typing something. It will fill out a lot of different options for things that people are currently searching on around that topic.

Tip number three is just to do a good old fashioned Google search and see what kind of content comes up. You can also do this on YouTube. On Google I like to limit my search in the tools area to the more recent content. You can limit your search results to what’s been posted in the last month or couple of months if you’d like to get some recent content that’s out there and think about how you might have a different take on that, how you might have a different spin or go a little bit deeper with that and come up with your own idea.

Tip number four is case studies. This is great if you have clients or if you have some good examples that you want to dive a little bit deeper into. It allows you to tell more of a story about your topic than just maybe a how to.

Tip number five is to do an interview. I love this because it’s so easy. You can interview someone else in your industry. You can interview another expert and dive into that topic, and that might give you some ideas on what to blog about from there.

Tip number six is to think about the frequently asked questions that your customers have, what are they always asking about? And even if you have blogged about that in the past, maybe reframe that question in a different way because it continually does come up.

And that way you’re able to direct people to an article that you’ve written when that question does come up from one of your customers. And maybe you even bundle your frequently asked questions in different ways to come up with longer posts or posts that are arranged around a specific subset of questions that make sense to group together.

And tip number seven is to use chatgpt, artificial intelligence. I have been playing around with chatgpt and really enjoying it. I actually put a very specific prompt in there for them to come up with 20 different blog post ideas around the Facebook pixel, and it came up with some really good possible titles.

Now, some of those I did tweak to come up with some different ideas that I think would work a little bit better, but it’s a great starting place if you have some writer’s block. And for sure just keep an idea folder for all of these things because maybe you generate a lot of ideas at once. Use one or two of them and then you can come back to that later and when you’re stuck at another time and pull out one of those ideas for an easy blog post win.

Outo: Hope that was helpful, and make sure you grab the free guide. Top Tools for late starters on the website at and let’s turn dreaming into doing.

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Late Starters Club Podcast
Late Starters Club Podcast

This is the place for inspiration, motivation, and mindset resets. You will walk away ready to take action with practical and informative advice from some of the most amazing “Late Starters” on the planet.

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