Ep59 Transcript: Adding a New Thing to an Existing Business – Top Takeaways from Lou Bortone

Andrea Vahl: If you have a business and you want to add something new to it, Lou Bortone recommends that you don’t wait. Stop procrastinating and get it done. In this episode of top takeaways, I’m going to dive a little bit more into what it takes to stop procrastinating and launch that new thing.

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In episode 58, I talked to my friend Lou Borton and he launched a brand new podcast that was also a new service, new offering, and new keynote about the Godfather and how that related to loyalty. And what I love is that Lou was talking about how he was procrastinating and he had this idea for many, many years and didn’t do it.

And it took the death of his parents to make him realize that the time was really now and he didn’t want to have regrets. And I know that we all have that type of thing, especially I think now in midlife where we’re realizing that we have some limited amount of time left. There’s still lots of time, but there’s still a finite amount of time and I think that’s why some of these midlife crisis is happening because we realize how long and how short time we might have here. So I really advise you to get it going.

And what Lou did and what I’ve also done is start something alongside your existing business. I started the Late Starters podcast, for example, and Lou started his Godfather’s podcast and keynote speech. And one of the things that we have both seen in launching this new thing is maybe it takes longer than we thought. Maybe we are a little bit more perfectionists than we realized. And maybe that’s something that’s stopped us in the past, but I think we also have all of this wisdom and all this efficiency to get things done in a special way that we weren’t able to do, you know, maybe when we were younger we may not have the same energy and be able to pull those all-nighters, but we might have an efficiency of getting things done.

And the luxury of having an existing business also helps you realize you don’t have to be that scared about funding things you can build this alongside what your existing business is.

Another thing Lou talked about that I really liked was just finding that overlap between the two businesses, and that’s been a challenge for me as well in seeing that these two kinds of things are fairly different from each other, but they do have some common core elements of similar audiences sometimes, I serve entrepreneurs in both cases, and same with Lou. He’s had some similar types of clients in certain cases, and I think we can find that overlap or that common thread between these two things.

So if you are scared to launch something, if you’ve been procrastinating as Lou said, the six o’clock news is not going to wait for you. He grew up in the world of broadcasting and the news there’s a deadline and that is what you need to do as well, and that is why a podcast has been really helpful for me.I know that for sure that podcast is going to go out at a certain time, and it’s important to keep that timeframe. So if you are motivated by deadlines, Set that out to the world, let people know when it’s coming out so that you are held accountable to that deadline and get things done. Now it’s not always perfect, right?

It’s doesn’t have to be perfect. Not everything you’re going to do around that thing is going to be a masterpiece, but that’s okay too. There’s grace that comes into all of this, there’s going to be some great episodes that I put out, other ones it’s going to be a little bit not-so-good, but that’s okay.

And we’re just kinda rolling with it, and I think that’s the key to getting things done because done is often better than perfect. So that’s my motto and I’m sticking to it.

Hope that was helpful, and make sure you grab the free guide. Top Tools for Late Starters on the website at latestartersclub.com, and let’s turn dreaming into doing.